Known as the craftsmen but he was thinking

"Father of XX", described in the Chinese context, "first person" the idiomatic phrase, effects simple and crude. But at the moment from falling into a rut, so when people ask what Zeng Dejun, where "father of bile," said one? He said with a smile: "my daughter is called bile. "

Zeng Dejun, year kude, forces background, a pair of retired veteran cadres dressed up all year round; doing sound for decades, ten times on all the discs were Liu wrote in the autobiography. He said:

"I'm grateful, East of Beijing, to the user. "

This is not a scene: three closely, the achievements of the "Elvis 1", "Elvis 2" and, most recently, of "cats Wang·xiaowangzi".

Start

Let me tell you: cat Wang·xiaowangzi raise amount has more than 3 million sold 8000 units.

Will tell you the reason-the two stories:

First, to thank the gift wanted to break in the company head, a little girl says: "can you make a fist size Elvis 2? "Therefore," Xiao Miao Wang "was born.

Second: in Beijing last December on the East creating a class reunion, East Beijing said Gao Hong偲 Zeng Dejun, head equity raise: "King of the little Meow (the little Prince), transition, I want 5000 units. "

Obviously, this number is sufficient to put into action. And the process is not magic.

But "little King of cats" brings ideas, in addition to trying. "This is the difference between gifts and products. "The former hearts, the recipients like it, who to pay, do not complain.

So, Elvis 1, 2 in the front, "the little Prince" real Zeng Dejun solution is "heritage".

Design

Hardware designers will face cross-examination is: what is design-driven product or project-driven? To this, Zeng Dejun almost no mental disorder to choose the former.

First log Manual: Zeng Dejun abandon machine "milling" the entire shell, but hand-pieced together five pieces of wood. This goes against the "integration" design concept, but Zeng Dejun believed that the former "industrial taste too heavy, not like the things in the world."

Followed by deep etched: Elvis 2 bulky and need to dissipate stress, the little Prince does not have this problem, and inviting process in order not to dull.

Last hand: three knobs are too small, to damping control in the right range, mold is essential. Practitioners to understand, this is the place you want to spend a lot of money.

Note: I used the word "almost":

According to Zeng Dejun's intention, the number of holes of the front panel of the little Prince should be consistent with the Elvis Presley 2 – 5, but Zeng Dejun chose 4. Because the "block is too small, opening 5 holes yield only 20%. "Then give up.

Secondly, according to the dominant user behavior, input source switching angle is 30 degrees, instead of the current 90 °. The former still in open mode.

Function

Indispensable to Elvis on the Radio 2. In real-world usage scenarios, it still sounds, product differences evident in-ear. But put it in a little Prince who has suspected chicken: ancient feelings can be stuffed into a small shell?

Zeng Dejun data back to the question:

"Not the cheaper version of the radio 100, is 10 times more than double raised effect. "

Secondly, volume determines the charge. Structural engineer last resistance is: "a certain brand only 600 mah. "Zeng Dejun replied:" your employees to do so, anyway, my requirement is 1000 mah. "

Eventually, the engineers stayed on.

Of course, compared with peers on Taobao, the little Prince's function is poor: no inserted SD card, no voice, no rhythm lights, waterproof, no cell phone client ...

But these is Zeng Dejun deliberately gives up:

"Buy people not to buy the little Prince, I can accept the product has its drawbacks, but cannot tolerate no characteristics of the products. "

Not new, practice your. Disney case

Feelings

Even "feelings" is stigma, some take this mocking, but Zeng Dejun still defending Elvis this property. Of course, this does not mean that an entire virtual.

"The physical life of the battery is only 500 times, and basically became a decoration for two years in the previous year. "

Elvis was no exception.

In accordance with normal commercial logic, "depreciation" of the second consumer is not contrary to the wishes of consumers. Therefore, consumer electronic products, the idea of how to improve consumption frequency, not chicken thieves.

But Zeng Dejun doesn't believe any of that, according to his idea, cat Wang·xiaowangzi can do family heirloom, so he launched a battery replacement service. Of course, the service charges.

In turn, it is a gauge of consumer sentiment have enough problems.

Other: backlight uniformity, Jack is solid, body curves are appropriate, sound quality is in place, these are part, Zeng Dejun, nothing particularly noteworthy place. Because the user's perception of quality is very subtle, but must be present.

Tradesperson

Zeng Dejun "craftsman" response as the "father of the amplifier". But this is no joke, but very soberly told Lei feng's network (search for "Lei feng's network", public interest), his craftsmen were taken with skill, the two I forget, "commercial" rain does not stick. While he himself, "has been very, very commercial. " Disney case

Then again, that's good.