Two days before the news about Jay and back onto the phone has not yet come out, here again a celebrity to do mobile phone, as he and Luo Yonghao has engaged in English language training "Crazy English" Li Yang, the founder.
Count ahead of the two, plus comedian Wang zijian, and two big names in the industry--with 360 now, 2015 on the quantity and quality of mobile phones ring in the new, seem to be less than last year. So, these newborns, the market is what it situation?
Timing how to?
In fact, current industry and bad, on the one hand, market accelerated, Shiner data show that opened in 2014 up to 540 years mobile phone brand in China, but disappeared within a year 140, dropout rate is close to 25%. In the short run this deluge won't sweep behind strong capital and user companies, but under the influence of intense competition, include such well-known brands and even as cool, ZTE is representative of the nation, on the performance drop is obvious to all this out tide does not stop there, in 2015, there will be a large number of mobile phones in the stream of brands in the market.
Addition, phone shipping volume currently also in declined in the, 2013 China market phone shipping volume for 423 million Department, 2014 is Xia down to has 389 million Department, drop for 8.9%, this main is due to domestic market of user growth has very limited, intelligent phone of Diego generation also has basic completed, and this year main can appeared growth of space is 4G terminal of upgrade, besides, overseas market also became has manufacturers are guarantees growth of preferred one of. But for emerging brands, 4G end is a quagmire of the eye, while overseas markets fail to grasp bubble, which are not easy to get benefits on both sides.
Location how to?
Although the phone is about to be replaced by wearing equipment was of the view are extreme, but that does not deny that smart phones this year to have made considerable progress but it's not easy, because it is close to the ceiling overhead, and the next development, how to develop, also has the right to determine to a large extent, is not in the hands of manufacturers.
The main reason is that technology, smart phones want to break down the current tree ahead, then the first is a series of technical problems to be solved, such as universal, flexible screen battery changes and better camera performance, and so on, which also relies on optical, electronic, mechanical, materials science breakthrough can be achieved.
Was said manufacturers are can in experience and interactive way Shang effort, like is hot of body sense then is physiological interactive and so on, Yes, this does is can out results of place, but to know of is, they also need powerful of performance and range guarantees, to let series new of interactive means was reasonable application to phone Shang, or last also is only became see not used of concept machine. Vans iPhone
And just hardware aspects of convergence of, software Shang also also so, currently, several big mainstream system, including branch system and emerging system, basic logic Shang gap are is unlikely to, function sex Shang is you in the has I I in the has you, in future, competition of more of is ecological of control force and mature degrees, that is, competition surface will more subdivision, and for backward of manufacturers for, in no user of based Shang, wants to made results does not easy.
Who and how?
Currently also not clear Jay is continues to launched posted brand phone, also is as rumors as through shares Nubian curve development phone career, is Li Yang of crazy phone has basic can determine is a paragraph mess of posted brand machine, but phase compared both, Wang zijian for home phone painting out of pie apparently more with as and has watchable some, vaguely has when Luo Yonghao in micro-Bo Shang campaign of shadow. But, hammer the phone itself is heterogeneous, another comedian's sailed out dry goods remains the mobile phone market, not to mention, Wang zijian skills and advantages in marketing, also do not and old rival.
In other words, they launched mobile phone to the three celebrities, in a way that can only be classified as a side dish, even Li Yang's crazy cell phone cake is not, really wanted the industry to have certain expectations, still have to count on music video and 360.
Specifically, letv mobile emphasize ecological and 360 phone stressed was security, ecology is the music behind it, as the network and TV plus TV, and the 360 is the security guards as a fundamental, pack their own range of mobile applications "ecological", what's to say the two? Then it is probably boast themselves too (of course it also has to take this objective to stimulate the share price), also too optimistic view.
First see Le depending on, for intelligent phone, Le depending on proposed has "platform + content + Terminal + application" of combination fist concept, but, its maximum of relying on Le depending on network, itself is a open of platform, it of content advantage is circulation of, Le depending on phone can circle to of unique competitiveness limited, more alone other video website are in burn money buy content, also are in their find hardware or ROM hopes, Le depending on and can turned up more waves?
While the 360 is more radical, red leader even said to kill all mobile phone, but the problem is, really funky in the security skills of blackberries are relegating the heat to play behind the scenes, 360 you can rely on the concept of security to set up a good phone? At least one obvious question is, how do you convince customers that choose not to install directly on the mobile phone kingsoft, Baidu, Tencent and other security products at zero cost, built-in security service or not to buy, but in maturity and popularity, more reliable millet, Meizu cell phones, choosing instead to buy obscure 360 mobile phones?
Let alone, in addition to outside the main selling point, capacity, channels, pricing and marketing, for emerging brands tested were also more pressure than two years earlier, a new brand called loud and clear again, and finally to limit panic buying, they won't pay, instead become more sparse latitude.
Summary
Above all, is to lie in front of cell phone ring new mountains, to sum up, is tricky narrow competitive, market, users, and under the pressure of the three emerging brands want to break out of their own way is very difficult, even with butterflies in your stomach to describe too much. But change the way of thinking, and because of this, the market is more interesting, successful manufacturers stand will be more stable solid.
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